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The Nordic Swan Ecolabel was established in 1989 by the Nordic Council of Ministers with the purpose of providing an environmental labelling scheme that would contribute to a sustainable consumption. The Nordic Swan Ecolabel was also initiated as a practical tool for consumers to help them actively choose environmentally-sound products.
The Nordic Swan Ecolabel trademark is a guarantee that products have fulfilled stringent environmental and climate criteria. The Nordic Swan Ecolabel symbolizes work towards a sustainable consumerism and production, which are key factors in achieving a sustainable society.
Today, the Nordic Swan Ecolabel is established and internationally well-known. A recent Nordic market survey showed that in the Nordic countries 94 percent recognized the trademark as an Ecolabel.